The NFL is expected to use over 100 footballs during Super Bowl XLIV. Eventually these footballs will be collector's items and to ensure their authenticity, the NFL has hired the world's largest sports memorabilia authentication company, PSA/DNA Authentication Services, to certify all the footballs used in the Super Bowl.
Because of the enormous amount of sports memorabilia counterfeiting around the world, PSA/DNA will be using a very unique method in "tagging" the footballs. The footballs will be "tagged" with a specially-prepared synthetic DNA link that leaves an invisible to the eye security mark. This DNA strand will only be seen when illuminated with a special laser frequency.
President of PSA/DNA, Joe Orlando, advises, "The DNA link has an astronomical 1-in-33 trillion chance of being accurately reproduced by counterfeiters."
This DNA link will also be placed on items such as sideline pylons and flip coins.
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